digital brochure
HR study “Workforce Management” as a responsive online brochure
co-production
Joint preparation of the pilot project with the Webmag team
Customizing
Development of a special feature for the integration of statistics
DIY
Complete DIY creation of follow-up projects and studies
Individual issues
Preparation of interactive studies for digital communication with customers and partners
The internationally successful personnel service provider HAYS is represented at 25 locations across Germany and has also made a name for itself internationally. With more than 10,000 employees, HAYS supports companies in 33 countries around the world in recruitment and is therefore one of the most successful personnel consulting companies worldwide.
The innovative company impresses with industry knowledge and innovation and supports companies in 11 different areas of expertise, from healthcare to HR to legal & finances.
As more and more readers read online — whether at PCs at work, on smartphones on the go or on a tablet at home — digital formats have also come into focus at Hays.
In order to enable faster, more flexible and more evaluable interaction with customers and partners, the central challenge was to transfer the HR studies published over many years as a print publication from a PDF format to interactive online brochures.
The pilot project was a labor market study published in 3 countries (Germany, Austria, Switzerland). The first project was implemented as a joint task between the Hays editorial team and the Webmag team — including co-preparation of the study and accompanying training. A snippet was developed to integrate special statistics that Hays creates in another software tool, so that the prepared statistics can be optimally inserted into formats created with Webmag. Thanks to the specially created snippet, Hays is able to do this again and again, even in subsequent projects.
The study was initially password-protected and could only be viewed by submitting a valid e-mail address. Individual articles from the study were then made freely available and posted on the company's social media channels, which led to additional interaction with target groups.
In addition to the successful implementation of the HR study “Workforce Management”, the implementation of further digital studies is being tackled. The studies that Hays creates for digital communication with its customers and partners are not delivered in PDF form, but as browser-based, responsive web formats that are published on a Hays subdomain. These individual editions are also implemented by the Hays team on their own. By using the Webmag platform centrally, Hays is able to publish individual studies and reports for various customers as a digital format — and thus offers customers a completely new experience.
