digital transformation
The traditional print flyer is being replaced by a digital, interactive version
DIY & efficiency
With the Webmag Editor, the EVZ team can update and create content independently
Customizing
Individual template in EVZ corporate design with multimedia features such as videos & live statistics
Connectivity & reach
Direct access via QR codes in the Bossard Arena, integration into digital communication channels
sustainability
Saving paper & printing costs — sustainable and modern fan interaction
Eissportverein Zug is a Swiss ice hockey club from Zug that plays in the National League. With the digital version of his match flyer ICE AGE, he is setting new standards for fan engagement and the stadium experience.
The EVZ stands for innovation and progress — both on the ice and in communication with its fans. The traditional, printed match flyer EISZEIT was informative but no longer up to date. Print media offer only limited opportunities for interaction and require high production and distribution costs. At the same time, the demand for digital, interactive content that can be kept flexible and up to date is increasing.
The goal was to create a digital format optimized for mobile devices that would intensify fan engagement and enrich the stadium experience with modern features.
In Collaboration with Webmag, the EISZEIT Match Flyer was completely digitized and redesigned as an interactive online magazine. Using the Webmag Editor, a responsive template was created that seamlessly integrates into the EVZ digital ecosystem.
Fans can now access the digital match flyer directly in the Bossard Arena via QR Codes. There, they can expect up-to-date content, interactive elements, exclusive background information and multimedia features such as videos and live statistics.
A particular advantage of this solution: Changes and news can be added in real time at short notice — an enormous added value for communication with fans on game day.
Since the introduction of the digital match flyer EISZEIT, EVZ fans have been experiencing a completely new type of matchday communication. The response has been extremely positive — particularly due to the interactive elements and easy accessibility on all devices.
The EVZ benefits from the environmentally friendly, cost-effective solution and can disseminate its content in a targeted and measurable way. The digital format also opens up new opportunities for sponsorship and fan interaction.
