digital magazine
Internal and external news magazines, stars: Personalized presentation of all areas of the law firm
co-production
Initial co-creation of the magazines with the Webmag team
DIY
Independent creation and editing of employees
Full Service
Full service creation of profile pages controlled by lawyers
As one of the large, independent, internationally active full-service law firms, Arnecke Sibeth Dabelstein is a market leader and internationally recognized with his core competencies in real estate, the maritime industry and transportation/aviation/logistics. The clients of the commercial law firm include numerous national and international companies.
In order to communicate across Germany at all locations and across departments, a variety of digital formats have been produced with Webmag since 2020.
The internal news magazine “Mark Legal” is produced weekly by the marketing department itself and is met with great interest. Due to the pandemic, this pilot project is developing into the “Corona News” magazine for rapid communication with partners and customers worldwide.
In addition, Webmag was used to create landing pages for each area of law with individual information from lawyers. The content of these digital business cards, also known as “stars,” is managed and maintained by the departments themselves. Instead of having information run in a complicated way via central marketing, lawyers get into content marketing themselves and communicate directly with clients and stakeholders. Result: A high willingness to communicate online, increased attention to law firm content and a significant increase in interaction with stakeholders.
