digital transformation
Traditional print and PDF magazine is being replaced by a digital, interactive version
DIY & efficiency
With the Webmag Editor, ACV editors can create editions independently
Customizing
Tailored template in ACV corporate design with interactive features
Connectivity & reach
Seamless integration into the customer journey: newsletter, member area, social media
sustainability
Reducing paper usage & printing costs — more sustainable communication
The ACV Automobil-Club Verkehr, one of Germany's leading automotive clubs, has been publishing its member magazine PROFIL for many years, which is published four times a year and has a circulation of 300,000 copies.
Traditionally, the magazine was available as a printed edition and as a PDF version on the ACV website.
With the change in media usage and the increasing demand for mobile, interactive content, the ACV recognized the need to transfer the magazine to the digital world.
The aim was to create an interactive version optimized for mobile devices.
In collaboration with the agency PEP PR and using the Webmag Editor, the digital version of PROFIL was developed.
The Webmag Editor made it possible to create a tailor-made template that corresponds to the ACV's corporate design and meets the specific requirements.
This template allows content editors to independently create future issues with minimal effort.
“PROFIL digital” is now available on smartphones, tablets and desktop PCs and can simply be opened in the browser via a link or QR code.
As a digital asset, the member magazine is now integrated into the customer journey, including newsletter communication, online member area, Facebook group and other social media activities.
Since the introduction of PROFIL digital, over 500,000 ACV members have access to up-to-date content relating to mobility, which they can easily access on various devices.
The second digital edition has already been successfully published. The response has been extremely positive, in particular thanks to the exclusive content such as videos that ACV provides in its digital magazine.
